Global dominance is something most of us aspire to and the first step to that is to be the big fish in our local scene. With the help of online technologies such as Google my business we can do just that. This article is meant to make you aware of one of the tools you can use to help your online efforts. Google my business is great for businesses with a physical shop or office because it uses geographical location to display search results to people looking for a product or service you provide.
How search engines work
The way it works is simple, but first let’s take you back and explain how search engines work to give you a better understanding of how this tool is a great hack. When someone searches for let’s say web designer in Harare, google will display what it believes to be the most relevant results on the results page and it then lists them from most relevant to least relevant using keyword match amongst other things. In essence it wants an exact match of what the searcher typed and what is on your website helping the searcher find what they want quickly.
In the past
In the past people used a lot of techniques such as tags, meta descriptions and others to cheat the search engine to display their websites on the first page. However, search engines became smarter have evolved the way they display content. Old tricks get you nowhere these days, but some of them may get you blacklisted for spamming (word to the wise).
Search in 2020
Preforming well in search is not about tricking Google. It’s about partnering with Google to provide the best search results for Google’s users. Meaning google and other search engines will love your page if other people love it first. Nine out of ten times this will be a result of good quality sharable content. The algorithm they now use to display results is a lot smarter these days and how it works is unknown. We have indicators though of how the algorithm works to display results and this is the summary; search engine algorithms favour
So, if you want to rank high know what your audience is searching for and provide quality sharable content to have good results.
What is Google my business?
Google My Business is a free and easy-to-use business directory listing tool for businesses and organizations to manage their online presence across Google, including Search and Maps. You can use this tool to get your website to be listed on googles first page when a person does a search for a keyword you compete in (more on keywords in future posts). Google my business ignores all the rules and will typically display its directory listing results first before paid and organic search results which makes it a powerful tool to drive traffic to your site. Google my business will display
The example (we will use our business as an example)
When you list your business on google my business your business listing automatically displays first for localized searches for example when a customer types; fast food near me or chicken burger in Harare (This is called a local search) and these get more priority and are placed above other search results giving our business a fighting chance above those running search AdWords Campaigns and SEO.
Localized searches work well for searching for a business in a specific location as it displays just the listed businesses in that area. The magic however is it can show your business that are open in the price range you want using your GPS location and if that business is yours and you have compelling imagery and good ratings you may outperform your competitors by a mile.
Google my business will put you and your business in a better position to get a call from a potential customer. Google loves to give searchers the best options, so to get more love, better ranking within google my business listing you need to rake up those customer reviews as reviews are how it determines which business appears first on top of other listed companies in the search results, 5-star ratings always get more love on search results. There you have it, get your business listed today, if you need us to do it for you, we are more than happy to oblige.
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